Overview

The DPAC Awards honors overall excellence and breakthrough achievement in Digital Publishing and Advertising. The DPAC Awards are presented by DM2, the publishers of digiday:DAILY and the hosts of DPAC4, which includes hundreds of leading digital publishing and advertising experts, journalists, insiders, marketers, and technology visionaries.

The DPAC Awards will honor the winners at The DPAC Awards Gala on 12/8 in New York City. The DPAC Awards judging committee selects the nominees for the awards in each category, as well as the Best in Show.

 
THE 2009 DPAC AWARDS WINNERS AND FINALISTS INCLUDE:

Best in Show

American Express OPEN - WINNER

Best Branding Campaign

American Express OPEN - WINNER
Publicis Modem/Subway - FINALIST
About.com/Walmart - FINALIST


Best Video Campaign

Almighty / New Balance - WINNER
Initiative / Carl's Junior - FINALIST
Animax Unplugged / SlotcarTV - FINALIST


Best Use of Rich Media

Cadbury/ Trident - WINNER
IAC / Visa - FINALIST
Mammoth Advertising / 20th Century Fox - FINALIST


Best Social Engagement Campaign

The Coca-Cola Company / 360i - WINNER
appssavvy / Huggies Circle of Moms - FINALIST
Ignited / Bruno - FINALIST


Best Digital Integrated Campaign

Ogilvy / IBM - WINNER
Initiative / Lionsgate - FINALIST
Covario / Intel Corporation - FINALIST

Best Digital Product Launch

Initiative / Kia Soul - WINNER
MEA Digital / Oakley - FINALIST

Best Email Marketing Campaign

Datran Media / PGATOUR.com - WINNER
MHz Design Communications / Electrolux - FINALIST 
Acxiom / Hewlett Packard - FINALIST

Best Digital Sponsorship

IBM / Ogilvy - WINNER
Studio One Networks / Pantene - FINALIST
Studio One Networks / ReadyU - FINALIST

Best Digital Direct Response

The Marlin Company / Bush's Best Baked Beans - WINNER
Initiative / TurboTax - FINALIST
Blanchard Schaefer Advertising & Public Relations / ATC Logistics & Electronics - FINALIST

Best Search Campaign

Covario/Intel Corporation - WINNER
Response Mine Interactive / Travelzoo - FINALIST


Best Branded Game

Arkadium / National Geographic Channel - WINNER
CircUs / A&E Television - FINALIST

 

Best Branded Social Media Community

American Express OPEN - WINNER
BusinessWeek - FINALIST
Coldwell Banker Real Estate - FINALIST

Best Branded Video

Minyanville Media, Inc - WINNER
Animax/ Carl's Jr - FINALIST
Little PINK Book - FINALIST


Best Branded Social App

RAPP Company/ Travel Channel Kidnap - WINNER
360i / Nat Geo Hooked - FINALIST

Best Branded Website

American Express OPEN - WINNER
Reingold/Beauty For Life - FINALIST
 Aczone / Allergan / Indelible Media Corp - FINALIST
Tinactin Chill / Schering Plough / Indelible Media Corp - FINALIST

Best Digital Branded Content

Publicis Modem / Subway - WINNER
Coldwell Banker Real Estate - FINALIST
Aczone/ Allergan / Indelible Media Corp - WINNER
Tinactin Chill / Schering Plough / Indelible Media Corp - FINALIST



Best Integrated Content

She Knows/ Aussie - WINNER
Investors Business Daily - FINALIST
American Express OPEN - FINALIST



Best Ad Delivery Platform

Eyeblaster - WINNER
Datran Media / Aperture - FINALIST
AdMeld - FINALIST


Best Branded Digital Magazine

VivMag - WINNER (TIE)
Investors Business Daily / eIBD - WINNER (TIE)
Zinio / Popsci Genius Guide - FINALIST



Best Social Media Platform

KickApps - WINNER
TV Guide.com / Facebook Connect - FINALIST
VEGA / Zovue.com - FINALIST


Best Digital Publishing/Content Platform

The New York Times/ Times Reader 2.0 - WINNER
American Express OPEN - FINALIST
Kinetic Corporation/ Mercer - FINALIST

Best Email Platform

WINNER: Datran Media / StormPost, a Datran Media Solution

Best Digital Magazine Platform

WINNER: ZINIO


Best Mobile App Platform

WINNER: Transpera


Best Branded Mobile App

WINNER: Showtime / Transpera

Best Branded Email

WINNER: MHz Design Communications / Electrolux

Best Ad Delivery Platform Innovation

WINNER: AdReady

Best Mobile Campaign

WINNER: Mella Media / B.R. Guest Restaurants

Best Branded Mobile Content

WINNER: Quattro Wireless / Coca-Cola

Best Publishing Platform Innovation

WINNER: The New York Times/ Times Reader 2.0

2009 Judges Include

Pam Horan, President, Online Publishers Association
Dr. Augustine Fou, Group Chief Digital Officer, HCG (Omnicom)
Vijay S. Chattha, Chief Talker, VSC & AppLaunchPR
Lynn Tornabene, CMO, Quattro Wireless
Sean O'Neal, Chief Revenue Officer, Datran Media
Jeanniey Mullen, EVP and Global CMO, Zinio
Stephanie Miller, Vice President, Market Development, Return Path, Inc.
Maura Curtin, Executive Director, Social Media Advertising Consortium
Melinda Gipson, Publisher, DM2Pro
Sarah Schoenfelder, Editor, DIGIDAY
Brandon Gutman, Partner, FOCi Group
Zvi Cole, Principal, ZMG Marketing

The purpose of the DPAC Awards is to recognize the outstanding efforts being made in Digital Publishing and Advertising. The DPAC Awards mission is to honor the groundbreaking work in multiple digital media categories including advertising campaigns, websites, creative, technology, and direct marketing efforts