Categories

The DPAC Awards has multiple categories to choose from and are listed below. We developed categories that best fit the growing business of digital publishing and advertising that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered into multiple categories. If work is entered in multiple categories, it may win multiple times.

Best Digital Branding Campaign - A digital branding campaign with a purpose to build and enhance a brand's image and identity among consumers or users to build a relationship with a brand, product or service. The campaign should include one or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign 

Best Digital Direct Response Campaign - A digital campaign with a purpose to generate leads or directly sell a product or service. The campaign should include one or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign 

Best Digital Integrated Campaign - A digital campaign with a purpose to deliver a consistent image/message across digital media channels for branding or direct response. The campaign should include two or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign

Best Digital Product Launch - A digital campaign with a purpose to promote a new product or service for branding or direct response. The campaign should include one or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign

Best Digital Sponsorship - A digital campaign or sponsor placement with a purpose to engage a consumer or user to build a relationship with a brand, product or service in and around editorial content, digital event, entertainment, news or information. The campaign should include one or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign

Best Social Engagement Campaign - A social media marketing campaign with a purpose to engage a consumer or user to build a relationship with a brand, product or service or drive direct response.

Best Mobile Campaign - A mobile advertising campaign with a purpose to build a brand image, product or service or drive direct response.

Best Video Campaign - A video advertising campaign with a purpose to build a brand image, product or service or drive direct response.

Best Digital Magazine Campaign - A digital magazine advertising campaign with a purpose to build a brand image, product or service or drive direct response.

Best Use of Rich Media - The use of rich media advertising with a purpose to build a brand image, product or service or drive direct response.

Best Email Marketing Campaign - An email marketing campaign with a purpose to build a brand image, product or service or drive direct response.

Best Search Campaign - A paid search campaign with a purpose to build a brand image, product or service or drive direct response.

Branded Content Categories

Best Digital Branded Content - Best Use of digital branded content with a purpose to build a brand's image, for promotion, make a connection, provide information, or drive direct response for a product or service among consumers. The campaign should include one or more of the following: online, social, mobile, digital magazine, video, search, email, or other digital platforms campaign

Best Branded Website - Best branded website with a purpose to provide product information, entertainment, build a brand's image, for promotion, make a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Social Media Community - Best branded social community with a purpose to provide a brand experience, connection with consumers, entertainment, build a brand's image, for promotion, or provide information or assistance for a product or service among consumers.

Best Branded Mobile Content - Best branded mobile experience with a purpose to provide product information, entertainment, build a brand's image, for promotion, build a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Social App - Best branded social app with a purpose to build a brand's image, provide entertainment, content, for promotion, make a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Mobile App - Best branded mobile app with a purpose to build a brand's image, provide entertainment, content, for promotion, make a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Video - Best branded digital video content with a purpose to provide product information, entertainment, content, build a brand's image, for promotion, build a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Game- Best branded digital game with a purpose to provide entertainment, enhance identity, build a brand's image, for promotion, and to make a connection for a product or service among consumers.

Best Branded Email - Best branded email content with a purpose to provide product information, entertainment, build a brand's image, for promotion, make a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Blog - Best branded blog content with a purpose to provide product information, entertainment, build a brand's image, for promotion, build a connection, provide information, or drive direct response for a product or service among consumers.

Best Branded Digital Magazine - Best branded digital magazine content with a purpose to provide product information, entertainment, build a brand's image, for promotion, make a connection, or drive direct response for a product or service among consumers.

Best Integrated Branded Content - Best intergrated content across digital channels with a purpose to provide product information, entertainment, build a brand's image, for promotion, make a connection, or drive direct response for a product or service among consumers.

Best Branded Viral Content - Best branded viral content with a purpose to provide product information, entertainment, build a brand's image, for promotion, build a connection, or drive direct response for a product or service among consumers.

Best Branded Content for Social Good - Best branded content with a purpose for social good to support a cause, build awarness for a charity, and provide public information and education.

Publishing Categories

Best Digital Publishing Platform - The best existing, new or improved multi-media digital publishing platform to deliver content or branded content.

Best Social Media Platform- The best existing, new or improved social media/community/blog publishing platform to deliver content or branded content.

Best Mobile Platform- The best existing, new or improved mobile publishing platform to deliver content or branded content.

Best Video Platform- The best existing, new or improved digital video publishing platform to deliver content or branded content.

Best Email Platform- The best existing, new or improved email publishing platform to deliver content or branded content.

Best Digital Magazine Platform - The best existing, new or improved digital magazine publishing platform to deliver content or branded content.

Best Mobile App Platform- The best existing, new or improved mobile app platform to deliver content or branded content.

Best Ad Delivery Platform- The best existing, new or improved ad delivery platform to deliver targeted digital advertising.

Best Platform Innovation - The best new or improved digital platform to deliver content or branded content.

Best Ad Delivery Platform Innovation - The best new or improved digital ad delivery platform to deliver targeted advertising or branded placements.