The Winners

Best in Show

American Express OPEN - WINNER

Best Branding Campaign

American Express OPEN - WINNER
Publicis Modem/Subway - FINALIST
About.com/Walmart - FINALIST


Best Video Campaign

Almighty / New Balance - WINNER
Initiative / Carl's Junior - FINALIST
Animax Unplugged / SlotcarTV - FINALIST


Best Use of Rich Media

Cadbury/ Trident - WINNER
IAC / Visa - FINALIST
Mammoth Advertising / 20th Century Fox - FINALIST


Best Social Engagement Campaign

The Coca-Cola Company / 360i - WINNER
appssavvy / Huggies Circle of Moms - FINALIST
Ignited / Bruno - FINALIST


Best Digital Integrated Campaign

Ogilvy / IBM - WINNER
Initiative / Lionsgate - FINALIST
Covario / Intel Corporation - FINALIST

Best Digital Product Launch

Initiative / Kia Soul - WINNER
MEA Digital / Oakley - FINALIST

Best Email Marketing Campaign

Datran Media / PGATOUR.com - WINNER
MHz Design Communications / Electrolux - FINALIST 
Acxiom / Hewlett Packard - FINALIST

Best Digital Sponsorship

IBM / Ogilvy - WINNER
Studio One Networks / Pantene - FINALIST
Studio One Networks / ReadyU - FINALIST

Best Digital Direct Response

The Marlin Company / Bush's Best Baked Beans - WINNER
Initiative / TurboTax - FINALIST
Blanchard Schaefer Advertising & Public Relations / ATC Logistics & Electronics - FINALIST

Best Search Campaign

Covario/Intel Corporation - WINNER
Response Mine Interactive / Travelzoo - FINALIST


Best Branded Game

Arkadium / National Geographic Channel - WINNER
CircUs / A&E Television - FINALIST

 

Best Branded Social Media Community

American Express OPEN - WINNER
BusinessWeek - FINALIST
Coldwell Banker Real Estate - FINALIST

Best Branded Video

Minyanville Media, Inc - WINNER
Animax/ Carl's Jr - FINALIST
Little PINK Book - FINALIST


Best Branded Social App

RAPP Company/ Travel Channel Kidnap - WINNER
360i / Nat Geo Hooked - FINALIST

Best Branded Website

American Express OPEN - WINNER
Reingold/Beauty For Life - FINALIST
 Aczone / Allergan / Indelible Media Corp - FINALIST
Tinactin Chill / Schering Plough / Indelible Media Corp - FINALIST

Best Digital Branded Content

Publicis Modem / Subway - WINNER
Coldwell Banker Real Estate - FINALIST
Aczone/ Allergan / Indelible Media Corp - WINNER
Tinactin Chill / Schering Plough / Indelible Media Corp - FINALIST



Best Integrated Content

She Knows/ Aussie - WINNER
Investors Business Daily - FINALIST
American Express OPEN - FINALIST



Best Ad Delivery Platform

Eyeblaster - WINNER
Datran Media / Aperture - FINALIST
AdMeld - FINALIST


Best Branded Digital Magazine

VivMag - WINNER (TIE)
Investors Business Daily / eIBD - WINNER (TIE)
Zinio / Popsci Genius Guide - FINALIST



Best Social Media Platform

KickApps - WINNER
TV Guide.com / Facebook Connect - FINALIST
VEGA / Zovue.com - FINALIST


Best Digital Publishing/Content Platform

The New York Times/ Times Reader 2.0 - WINNER
American Express OPEN - FINALIST
Kinetic Corporation/ Mercer - FINALIST

Best Email Platform

WINNER: Datran Media / StormPost, a Datran Media Solution

Best Digital Magazine Platform

WINNER: ZINIO


Best Mobile App Platform

WINNER: Transpera


Best Branded Mobile App

WINNER: Showtime / Transpera

Best Branded Email

WINNER: MHz Design Communications / Electrolux

Best Ad Delivery Platform Innovation

WINNER: AdReady

Best Mobile Campaign

WINNER: Mella Media / B.R. Guest Restaurants

Best Branded Mobile Content

WINNER: Quattro Wireless / Coca-Cola